Thanks to social media and social networking, it is easier than ever to meet new people and stay in touch with friends and family. But social networking is not just personal anymore. Nowadays, it has become an essential tool for effective job hunting—and can give you the edge you need to get the position that you want.
The benefits of incorporating social networking into your job search can be exponential, says Kevin Nichols, President and CEO of KLN Publishing.
“Your reach is a lot greater using social networking because back in the day, you used to pick up a newspaper or go to a career center to find out about jobs and opportunities,” he said. “But here in a virtual world, you can search Web sites to pull up a number of different opportunities that you probably wouldn’t have even heard of or expected to know about. Then being able to use social networking to actually get a resume in front of a hiring manager—as opposed to a cold, unsolicited cover letter and resume—increases your chances of landing a job.”
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